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Why Start a Concession Business?

Why start a concession business? Well, throughout history many people have been earning a very good living by satisfying the hunger of their customers. Purchasing food from a concession business is considered a tradition at various events and on special holidays. Millions of people across the country at fairs, concerts, sporting events and festivals enjoy filling up on their favorite foods and refreshments. So, why start a concession business? Because you will never be short of customers who will come to you and stand in long lines for their favorite food.

Owning your own business is almost everybody's dream but for many reasons, it is just not thought to be a possibility for most. However, for others, who really had the ambition to become self-employed and set themselves some goals, including students and retirees, they have found their niche for making a substantial amount of money in the concession business in a very short amount of time.

So, why start a concession business? Well, it is one of the few businesses that you can start with very little money and with or without a college degree. Also, virtually anyone with the dream of seeing the benefits of being self-employed can be successful in this business, whether you are young or old, retiree or someone just starting out in the job market.

Compared with other businesses, the concession food business will not fail just because the economy goes into a recession. There will always be special events where people will gather and will want to spend their money on their favorite food.

Looking for another answer to the question, “Why start a concession business?” It is one of the most fun jobs you can allow yourself to have. What could be a better job than one that is done in a fun and relaxed atmosphere where you are surrounded by interesting people who are there to have a good time? There are endless reasons why people start a concession business, what will be your reason?

Concession Vendor Advice Part 3

Below is Part 3 of the email I received from Dave.  I am posting it for everyone to learn from, with his permission.

It didn't start off easy for me at the flea market.  My first week, I paid $125 in rent and took in $148 from sales.  It was hard for me to sell the donuts.  People didn't know what mini donuts were, and to be quite honest, I don't even know if people knew what I was selling.  I would put a sample cup of donuts on my coffee table to try to sell them, but still, I would only move maybe 10-15 bags (I sell them in bags of 13) in a day.  I started up my ice cream machine, and blew the whole flea market out of power two weeks in a row.  There wasn't enough amperage to run it, come to find out.  I was told I couldn't run it off the flea market electricity, and would have to use a generator if I wanted to sell ice cream.  I didn't want to bother with that, so sold the machine back on ebay.  I only had 6' under my fume hood to work with, and there didn't end up being enough room for both my donut machine and the fryolator where I was going to fry the ribbon fries.  So I had to pick either ribbon fries or donuts, and I chose donuts because basically it's an early morning market and I thought they would go better.  Sales for year 1 were bleak.  I thought I was going to have to go out of business.  I was discouraged, but figured I'd keep plugging along.  Year 2 came and went, and my numbers had improved some, but still it was not to the point where I wanted it.  I tried adding menu items like cheese steak sandwiches and sausage and pepper sandwiches, to increase revenue.  I found that there was a lot of waste with those items (rolls can only be re-frozen so many times, etc.).  Plus, mark up was only 100%.  I was putting $3 into a $6 sandwich.

For year three, I decided I'd focus on my most profitable items, and market the hell out of them.  Donuts cost me 50 cents a bag to make, and I get $3 for them.  Smoothies cost me $1.12 and I get $3.50... an airpot of coffee costs me $1.13 to brew, and I get about $10 out of it by the time it's sold.  I called up my smoothie company (Island Oasis) and asked for any free promotional material they could send me.  Companies like this often give away their promo material, because they know it's going to help you to sell more of their products, so it will bring them more sales in the long run.  I got a nice tin sign, a huge banner, and a menu board with changeable flavor slats from the smoothie company.  Then, I went to decalzone.com and ordered some big, bold 9" lettering that says FRESH MADE MINI DONUTS.  I noticed that my trailer was the only trailer at the market that you couldn't see what I was selling from across the field.  I wanted to change that.  I put up those letters above my windows so you could read it from across the field.
Here is a picture of my trailer after making those improvements:


Simplifying my menu to include only a few items (my most profitable ones) allowed me to streamline operations and to serve customers faster.  My business really started to pick up.  I think that people really didn't know what I had up till that point.  So take that as a lesson... people must be able to see what you are selling from afar.  When people buy your products, they must be something that makes them want to come back.  I serve the only brand name coffee there... Green Mountain.  I bet I sell more coffee than all the other food vendors combined.  People love it.  My mini donuts are good because I try to look into any problems people may bring to my attention.  For example, Little Orbits says to fry the donuts at 375 degrees.  The fact of the matter is, the cool donut batter cools down the oil if you set the machine at 375, so you are actually probably frying at 10 degrees below that for most of the time, since you are constantly depositing cool donut batter into the oil when running the machine.  The trick is to set your temp knob half way between 375 and 400.  That way, when you factor in the cooling of the oil from the batter, you are actually frying at around 375.  If you fry at too low a temperature, more oil gets absorbed into the donut and it comes out greasy.  Also, it is best to use oil that is solid at room temperature to fry the donuts in.  I use Wesson MFB Shortening.  It is a little harder than Crisco in consistency.  I melt it down in my hot fudge warmer, which I keep behind the donut machine, and ladle it into the trough as the level gets low.  If you use oil that is liquid at room temp, more of the oil will get absorbed into the donut.  People don't like greasy donuts!
Thanks again Dave!  Tomorrow Dave will talk about about how many bags of donuts he sells in a typical day,  how to start your day off as a vendor and some advice on signage for you trailer.

If you are interested in starting a concession business,  you owe it to yourself to check out the mobile catering site,  where it discusses
1. The tools, techniques and strategies of how to easily plan your mobile catering operation to a point that practically guarantees your success in getting financing to start your new venture no matter what your background or history.
2. How to find the perfect catering unit that will not only last for years to come and pass all health checks but also attract huge numbers of paying customers from far and wide to buy your food and snacks at the prices you choose.
And Much, Much More!

Email from a Concession Vendor

This is part 2 of the email I received from the concession vendor who sells everything from donuts to ice treats. He gives some advice on where to respond to ads and mentions a website that he uses and had success with. If you are interested in the selling your donuts concession style, you really owe it to yourself to check out the site mobile catering business... don't let the word "mobile catering" confuse you, it is just another way to say concession business.

Here is part 2:

Another event I did my first year with the ice trailer I saw an ad for in the newspaper "Vendors wanted" for some fall festival.  I called about it, and they wanted $500 for the weekend.  I thought "wow, $500... this must be HUGE!"  I was all excited.  I paid the $500 and secured myself a spot.  What a disappointment that turned out to be.  I think there were about 30 vendors, all set up in a semi-circle, and I doubt if 100 people came through there all weekend.  I did $180 in business over two days after paying $500 to get in there.  Plus, I took time off from my regular job so I could do this.  A huge waste of time and money.  So that was a costly lesson for me... do not respond to newspaper ads looking for vendors!  If the event is any good, they won't need to be advertising in the classifieds for vendors.
I also placed an ad on this website:
I have actually gotten calls from this ad from various organizations wanting to hire me to do events.  The ad listing on that site is free by the way.
So now it's 2006, and I had varying levels of success in 2005 with the Italian ice trailer, and being the entrepreneur I am, I was itching to expand.  I had been selling plants at a local flea market for the garden center I work at for a couple of years, and noticed that they had several places selling egg sandwiches, but nobody selling mini donuts.  There was also no brand name coffee there, no ribbon fries, no smoothies, no clam chowder, and no soft serve ice cream.  So, I figured I'd start a trailer selling just that.  This is New England's largest flea market by the way... we have 400+ vendors on a typical sunny summer day.  It has been in operation since 1975 and is very well attended.  When I first approached the market manager with my idea, he told me he was not allowing in any more food vendors.  But I was persistent, and finally he asked me to submit a menu.  He approved it.  So now I had to find a trailer, and buy all my equipment.  After all the trouble I had buying that used Italian ice trailer on ebay, I decided I wanted one that was brand new.  I found a guy who built new trailers and sold them on ebay for pretty cheap.  I drew out a plan, and sent it to him.  He did a lot of hair-brain things, didn't wire the circuits how I had specified, gave me a 30 amp service when I specified I needed a 50 amp, and improperly installed my roof top AC so the roof leaked before the first year was even over.  He is going by the name AFFORDABLE CONCESSION TRAILERS on ebay now... out of Huntingdon, PA.  I'd steer clear of him.  This was all back in the day when credit card companies were giving out credit cards like candy, so I would get 0% balance transfer offers in the mail, and would just keep taking out new credit cards and transferring balances.  And if the 0% time would run out with one card, I'd simply take out another card and transfer the balance to avoid any interest.  I drove myself into about $25K worth of debt with this second trailer, all on credit cards, and because of the way I juggled my balances, I ended up paying less than $100 interest on all that borrowed money.
I use a Little Orbits donut machine.  The other brand you might get is a Belshaw.  The main difference is that the Belshaw is belt driven (donuts brought through on a belt) and the Little Orbits is current driven (donuts float on oil, and flow through the machine on current).  The main problem I find with the Little Orbits machine is that, if the oil level gets too low, the donuts will not go into the flipper baskets, and things will get backed up.  They call it a fully automatic machine, but in reality, you can't take your eyes off it for too long.
Here's a video of me making donuts, and you'll see one donut that doesn't quite make it into the flipper basket, and I have to help it along with my wooden stick:

Thanks Dave for all the first class advice you have given to me and our readers.  Looks like you really know this business!  Be sure to visit tomorrow for Part 3 of his email.  Yes,  it is quite an extensive email, thanks again Dave!

Walking the Walk – Actual Concession Business Testimonial

Hi Everyone,

I wanted to share with you an email that I received from one of our blog readers...  I am posting it here with his permission.  I think our readers will gain a lot from his experience in the field.   It is a lenghtly, informative email so I am going to break it down into 3 or 4 sections posted in 3 or 4 days.  Hope you enjoy.  Below is discusses how he got started and a little advice for setting up your trailer.   A lot of people reading this blog are interesting in selling the donuts concession style, for example at flea markets and the like.   If you are interested in doing that,  there is a great website that will basically "hold your hand" and teach you the ropes in explicit detail,  head on over to:

Concession Trailer Business

I don't do a lot of promotion of the site, except in the forums I've added a banner.. but it truly is a good resource.   Here is Part 1 of the email,  thanks again Dave for your excellent advice!  I have found (and as I have told Dave) that people in the concession business are so secretive with their information so this is a rare glimpse in someone that is actually walking the walk.

Hi John,
I have been in the concession business since 2005.  I started with my Italian ice trailer.  Actually, that trailer I originally intended to be a full service ice cream shop on wheels.  I went and bought a used soft serve ice cream machine on ebay, a flurry machine, milk shake machine, hot fudge warmer, etc.  I had bought the trailer used on ebay also, sight unseen, and had it shipped to CT from Minnesota.  It got here, and was in deplorable condition.  Nobody ever caulked the seams in the roof, and for years, water had leaked into the roof, down the walls, and completely rotted out the floor to the point that the plywood actually came up in handfulls.  This trailer was advertised as "could use new linoleum".  Yes, it did need new linoleum, but it also needed new floor framing and plywood!  I was busy trying to get the trailer in order before my first event, and time was ticking.  I had to have it ready for a certain date because I was supposed to be selling at a blueberry festival.  Well, I didn't have all my ducks in a row with the ice cream stuff, so I just ended up putting one of the freezers back in there after repairing the floor, and did Italian ice only at that first event.  It was a two day event, and I took in $650 in two days.  I had never made that much money that quickly in my life.  From then on, I was hooked.  I decided that the Italian ice went so well, and was rather simple to do, so I would just make it an Italian ice trailer... forget about all the ice cream stuff.
This is a picture of that trailer on my first day of business:
It looks a little different now.  I've found that "flash is cash".  The more flashy your trailer is, the more it will catch people's eye and make them want to buy from you.  Especially if you are a travelling unit, where people really don't know you or what kind of product you sell.  You have to attract them to you with flash.
It takes time to build a good route for a concession trailer.  I still don't have every weekend booked during the summer months.  I have found some events that advertise 10K people, and I doubt if they get half that.  So if I don't do good, I don't go back.  And some events keep changing their weekend from year to year, so it will conflict with something else, and then I'll have to choose which one to do because I can't be in two places at once.  So my schedule always varies to some extent every year.  I think it's always a good idea to visit an event first before putting up money to vend there.  See what you think of it, and if you think it would be worth while.  Do they get good foot traffic?  What other vendors do they have selling similar merchandise?  How many years have the existing vendors been vending there?  If they are repeat vendors and have been vending there for years, chances are it’s a good event for them.  A bunch of new vendors is indicative of high turnover because vendors are unhappy and don’t return.
Be sure to come back tomorrow for Part 2 of His email...  he will be talking specifically about his experiences on getting into festivals and the like.  He will also be talking about his experiences with a popular donut machine.   Don't forget to check out the website Concession Trailer Business,  it is an excellent resource for those interested in the concession business, also called mobile food trailers.... ( I didn't know that either)

Basic Business Strategies for Running Your Concession Business

There are a few basic business strategies that you should apply regardless of the type of business that you are in. Quite often, entrepreneurs are so preoccupied with all of the immediate issues and day to day tasks of running their business that they tend to lose sight of what their ultimate objectives are which is why a strategic plan is so incredibly necessary.

Do not confuse a strategic plan with a business plan, they are not the same thing. Your strategic plan actually provides the foundation for your business plan. An effective strategic plan needs to be both attainable and realistic. Basic business strategies include reviewing past performance of the business and employees, focusing on all matters that are of strategic importance including marketing, and distinguishing clearly between cause and effect.

When you develop your strategic plan you need to clearly identify the current status of your business as well as all of your objectives. Write out weaknesses, strengths, opportunities and threats. You need to focus on building on your strengths, exploiting all of your opportunities, avoiding potential threats and resolving your weaknesses.

Next you need to take the time to set your business goals. These should be specific, time-based measurements that you plan on achieving by implementing your strategies. Your goals should be consistent, achievable and quantifiable. They can relate to finances, products, market, utilization, profitability, expansion and efficiency.

When outlining your basic business strategies, your objectives, strategies and goals need to be inter-linked and also consistent with each other. Of course, this is easier said than done since most businesses are set with objectives of purely becoming exceptionally wealthy as fast as possible, but they lack realistic goals, strategies and concise missions. Make sure that you develop attainable goals and review your strategies often to make sure that you are on track to be successful with your business.

Tips for Overcoming Obstacles in Business

Every entrepreneur knows that overcoming obstacles in business is just one of those things that you have to deal with from time to time when you finally become self-employed. Most people may consider an obstacle quite a nuisance but, believe it or not, they can actually help your business.

Although overcoming obstacles in business may cause a bit of stress and frustration at the time, these obstacles also allow you to evaluate what is working and what isn't. A lot of trial and error is involved in building a successful business. If you are not coming across and error once in awhile, that means you are not pursuing enough trials.

To be a successful entrepreneur, you need to aim to constantly discover ways to improve your product or service and find ways to pull away from your competition into your own league. Opportunity will not come and knock on your door, you need to pursue your own dreams and make them happen and do not let anyone stand in your way. Walt Disney was ridiculed everyday for his ideas but he followed his dreams and created a multi-billion dollar company.

To be successful, you need to take risks. Overcoming obstacles in business allows you to develop strength and gives you the courage to seek out new opportunities. When obstacles arise in your business, you need to look at them as a learning opportunity and be thankful for them rather than be frustrated. When you are faced with a huge decision or dilemma, take the time to sit and write a plan of how you are going to get through the situation or weigh all of the pros and cons of your decision first before following through.

Overcoming obstacles in business is as simple as changing your attitude and how you look at things. Be thankful that you have a business and focus on positive things. You created your business and only you can overcome the obstacles that it brings.

Benefits of Being Self-employed

There are many fantastic benefits of being self-employed. You may find yourself wanting more in life and a job that you have been comfortable at for so long may just not be satisfying you anymore. Perhaps you are tired of the predictable routine of your day job and being paid what someone else thinks that your time is worth and never being appreciated. Taking the first step to become self-employed is the hardest but once you get started you will be able to bask in all of the wonderful benefits of being self-employed.

Job Security

People are being laid off and fired for no reason other than the company needing to cut wage costs which means the employees that are still employed are having to handle more work than ever before without any additional money. You can lose your source of income at any time. Why give someone else control over your future? One of the benefits of being self-employed is that no one has the power to fire you. Only you control your future.

Hourly Pay

More and more people are forced to work longer and harder hours for far less pay than what they are worth. When you become self-employed, you control what hours you work and how much money you ultimately make. For example, brilliant individuals will start a concession business and only work the spring and summer, selling their product at fairs, festivals and sporting events and make enough money to live on all winter. Sure they work hard but then they have a season to travel and relax and do whatever they want.

Experience

When you work the same job everyday, you are never furthering your experience level. Is the job experience that you have right now going to keep you employed and be worth any value 10 years from now? One of the fabulous benefits about being self-employed is that you can constantly learn things that you can apply to your business to increase your success.

Starting a Concession Business with Multiple Owners

  Starting a concession business with multiple owners is a fairly common occurrence. There are many advantages to doing so however, it can also lead to serious complication with time if you do not have a clear cut, drawn out agreement of business goals and each owner's responsibilities.

 When you dig to the root, a concession business is just the brilliant idea of a person or people who want to become self employed and make money.

 The idea of starting a concession business with multiple owners is a fantastic one but when a problem does arise, it can lead to disaster. The biggest conflict that multiple owners have is over power, especially if the business is successful.

 If you start a business with someone whether they are a family member or your best friend, you have to write in detail, who is responsible for what, hours that will be worked, goals of where you want the business to grow to, etc. Without these, you could ultimately have one person doing the large percentage of the work and feeling resentful which not only causes problems in the business but also in your friendship.

 You should also take the time to discuss what happens to the business if someone doesn't hold up their end of the job or decides that they want to venture off on their own in a different direction. How will issues be handled? This all needs to be put in writing. You may feel a bit uncomfortable discussing such matters since you do not want to hurt each others feeling and there is a certain level of trust obviously already there however, owning a business needs to be handled like a marriage with a prenuptial agreement to protect everyone that is involved.

 Starting a concession business with multiple owners is common and usually successful. It certainly helps to have a shared workload but to avoid any future problems, be sure that everyone is on the identical page from the beginning and put in in writing.

Planning the Menu for Your Catering Truck Business

  Planning the menu for your catering truck business may be one of the toughest parts of your job. You can fill your truck with virtually any type of goodies but just remember that if people do not buy them, you will be stuck with them. Knowing what sells and what your customers want is the key to having a successful catering truck business.

 It is helpful to ask someone that is already familiar with your route what food is popular. If you are purchasing the route from someone, they will be able to answer this or else you may need to go hand out a few surveys or ask questions at businesses along your route.

 You will want to alter your menu for your catering truck business to compliment the time of day. It is also a good idea to offer a different special everyday of the week. As long as they are always good, the people that are on your route will look forward to the day of their favorite special.

 Always be sure to keep plenty of packaged snacks and soda available. These types of items generally have a long shelf life so you won't have to be concerned with throwing stuff away. Remember, the more convenient snacks that you have available, the higher the chance that your customers purchase an extra snack for their next work break.

 When planning your menu for your catering truck business, you will need high-quality hot beverages. Fresh coffee is a must and you should stock a decent variety of black, green and herbal teas. Always have sugar, sweeteners and creamers available and consider even carrying hot chocolate in the winter. These hot beverages are especially important if your route consists of stops to construction sites, factories and car dealerships that staff a lot of mechanics and porters. All of these workers generally work very long and hard hours and appreciate a warm caffeine pick-me-up, especially if you reside in a cooler climate.

 You may also want to consider having a suggestion box or taking notes if someone recommends or asks for something to be added to your catering truck business menu.

Is The Concession Business Profitable?

Is the concession business profitable? The truth is, it is probably far more profitable than you can even imagine. Most people have the dream of becoming self-employed however, not everyone is either suited for the task or up to the challenge. Lack of commitment, inadequate capital or a fear of failure are all things that hold many people back.

However, there are plenty of driven individuals that will tell you that the answer to, “Is the concession business profitable?” is absolutely and positively, yes! Concession stand businesses offer the unique possibility for you to make a substantial amount of money within a very short period of time. With a moderate investment of your time and capital as well as a thoroughly thought out business plan, you can live a comfortable life that you would not otherwise be able to have if you were still on someone or some company's payroll.

If you compare the profits of a concession business with almost any other type of business, the concession will come out far ahead because it can be started with such little start-up capital, a minimum amount of additional employees or, in some cases, no additional employees and for the most part, far less hours worked. A full-time income of substantial size can be obtained with only a part-time effort.

When you run a concession business you have the independence and freedom to build your business and your income as large as you desire. You control your future. You will never need to be paid based on what your time is worth like at a regular job. Most importantly, you can never be written up, laid off or fired.

Also, the concession business can be a ton of fun. You are making money in an exciting and relaxing environment, surrounded by a plethora of interesting people. So, is the concession business profitable? It is profitable in ways that you cannot imagine. You can make an exceptional income, have fun and enjoy your life to the fullest extent being self-employed with a concession business.

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